传统房地产发展战略的终结——要以核心能力抗拒多元化的诱惑

The Ending of Traditional Real Estate Strategy—Resisting the Lure of plurlity by the core competence

随着竞争格局的改变 ,中国的房地产企业必须调整自己的发展战略 ,过早地进行多元化只能使企业失去永续经营的能力。重视核心能力的培育 ,以核心能力抗拒多元化的诱惑 ,是中国房地产企业目前要解决的首要战略问题。

With the change of the competitive situation,Chinese real estate enterprises shoudl adjust its developing strategy.If enterpriises actualizes diversif ication too early,thry would lose their management ability.At present,to Chinese real-state enterpises,the chief strategy is to attach importance to cultivating the core the competence and resist the diversif by the core competence.