摘要
随着市场经济的不断发展,大中型超市如何更好地满足消费者的需求,提高企业的经营利润,已经成为零售企业研究的热点问题之一。本文从提升社区营销能力的重要意义出发,分析了当前大中型超市营销现状,并针对如何提升其社区营销能力提出了可行性建议。
With the rapid development of market economy, meeting consumer's requirement as well as increasing enterprises' profits has been a key problem to large-scale and medium-sized supermarkets. This essay, according to the present status of large-scale and medium-sized supermarkets in China, provides feasible suggestion on their improving marketing ability in community.
出处
《无锡商业职业技术学院学报》
2004年第3期78-79,82,共3页
Journal of Wuxi Vocational Institute of Commerce
基金
浙江省教育厅科研项目(20031108)的研究成果。
关键词
大中型超市
社区
营销
核心竞争力
large-scale and medium-sized supermarkets
community
marketing
core competitiveness
