试析中国品牌如何走向世界

Analysis on the Chinese Brand Going to the World

“MADE IN CHINA”的标签遍布世界各地,创造中国品牌势在必行,也是大势所趋。身处变幻莫测的国际市场,又要迎接WTO的挑战,中国企业应如何自处?笔者认为,第一,找出造成现状的原因;第二,对症下药,理清认识的误区,坚定企业发展国际市场的方向;第三,有策略地走向世界。

The labels of 'MADE IN CHINA' spread all over the world, it is the trend of the times to create the Chinese brand. To face the changeable international market, and to meet the challenge of WTO, it's important to devel- op the Chinese brand: first, to find out the reason causing the current situation; second, to suit the remedy to the case and to take the strategies strengthen the developing direction of the enterprise in international market; third, making the Chinese brand go to the world strategily.