上海品牌初探

An Approach to Shanghai's Famous Brands

品牌是企业的素质、信誉、形象和实力的集中体现,也是一个民族的素质、一个国家形象和综合实力的有力体现。国际贸易的竞争已是以品牌为核心的竞争,全球进入了"品牌大战",创建中国品牌刻不容缓。上海品牌有悠久的历史。在不同的时期,上海都创建了著名品牌,都是该时期上海经济实力的综合体现。上海将成为品牌运作的中心,但上海本土的著名老品牌却在衰落,对上海著名品牌的得失研究,有助于上海品牌的健康成长。

The brand of an enterprise embodies its quality, reputation, image and strength, also embodies the image and comprehensive power of a country. Due to the intense competition of international trade, there appears the global 'brand war' and it is vital for building Chinese famous brands. Shanghai has a long history and a lot of famous brands, thus being the center of Chinese brand operation. But in the recent years some Shanghai's famous brands are declining while others are thriving. An approach to Shanghai's famous brands should be underway.