企业发展的“环境-资源”平衡战略

BALANCING STRATEGY OF“ENVIRONMENT-RESOURCES” FOR ENTERPRISE DEVELOPMENT

本文分析了关于企业发展的两种观点 :企业环境决定论和企业资源决定论 ;提出了实现企业发展的“环境 -资源”平衡战略的理念 ;为了达到企业环境与资源两者的整合和平衡 ,保持持续竞争优势 ,企业应以创新为核心 ,确立核心业务 ,重视组织的学习 ;作为一种特殊的企业资源 ,企业家精神和能力对企业的生存和发展起着重要作用。

This paper analyzes the two opinions of enterprise development, namely 'environment determining' and 'resources of enterprise determining',and puts forward the concept of the balancing strategy of 'environment-resources' to achieve the development of enterprises. In order to achieve the integration and balance between environment and resources,and sustain competitive advantages, the enterprise should view innovation as the core of business operations, well define the core businesses,and pay much attention to organizational learning. As a kind of special resources of enterprises, the entrepreneurship and the capability of entrepreneurs play a significant role in the existence and development of enterprises.