影响组织公关策划的思维品质研究

Study on Thinking Charater Which Affects Organization of Public Relation Scheme

公关策划是公共关系活动的一个重要环节,公共关系人员必须具备科学的、立体的、敏锐的、求异的思维品质,使组织的公关策划活动在较高的层次上处于领先地位。

Public relation scheme is an important link of PR activities. PR staff who should be possessed of scientific,three-dimensional,sharp and seeking difference thinking character,could organize PR scheme activities in the leading position of higher level.