摘要
公关策划是公共关系活动的一个重要环节,公共关系人员必须具备科学的、立体的、敏锐的、求异的思维品质,使组织的公关策划活动在较高的层次上处于领先地位。
Public relation scheme is an important link of PR activities. PR staff who should be possessed of scientific,three-dimensional,sharp and seeking difference thinking character,could organize PR scheme activities in the leading position of higher level.
出处
《机械管理开发》
2004年第4期102-103,共2页
Mechanical Management and Development
关键词
公关策划
思维品质
公共关系
Public relation scheme Thinking character Public relation