内部营销理论在图书馆管理中的应用

Application of the Theory of Internal Marketing to Library Management

现代化图书馆强调以人为本。在图书馆的构成要素中,图书馆工作人员(以下称“馆员”)是最活跃、最有生气的要素,决定图书馆工作的质量,影响图书馆的效益,是图书馆事业的“灵魂”。如何充分调动馆员的积极性,发挥馆员的内在潜力,更好地为读者服务,是图书馆工作急需解决的一个问题。本文应用内部营销理论,结合当前图书馆工作的情况,指出引入内部营销管理是现代化图书馆管理的必然要求,并详细阐述在图书馆管理中如何实施内部营销。

Modern library regards man as principal.In all the elements of librarylibrarian is the most alive and most living and the soul of the library coursedeciding the quality of the work in libraryaffecting the efficiency of library.How to bring every librarian's positive factor to better serve readers is anurgent problem in library to be solved.Using the theory of internal marketingthis paperaccording to the current situationpressents in detail the inexorable demand to and how to apply the theory of internal marketing to modern library management.