营销组合观念在民办高校经营管理中的应用

Application of the Concept of Integrated Marketing in Civilian-run Colleges and Universities Management

我国加入WTO后,教育要向国外开放,高等教育面临国内外竞争的压力,民办高校要借鉴企业的先进管理经验,对学校的经营管理进行改革。

After our country joins WTO, the education must open to the world; higher education is facing sharp competition both at home and abroad and civilian-run colleges and universities should learn from the advanced management experience of enterprises and reform their own management control.