旅游节庆及其文化性因素论析

On Tourist Festivals and It's Cultural Factors

随着旅游业的发展,我国的旅游节庆活动经历了一个由无到有、由有到优、由优到产业化的过程,旅游节庆活动已成为国家或地区旅游竞争的重要指标。在前人理论研究的基础上,笔者从文化的角度分析了旅游节庆活动成败的关键性因素,并期望深化旅游节庆的理论研究。

With tourist industry development, China's tourist festival activities experience a process from non-existence to existence, from existence to excellence, from excellence to industrialization. They are an important index inthe tourist competition among countries and regions. On the basis of previous theoretic research, the author makes an analysis of the key factors concerning the success of tourist festival activities from cultural perspective, and expectsto further the theoretic research of the tourist festivals.