论古镇旅游资源的开发——以四川为例

On Ancient Town Tourist Resources Development

古镇是一种新兴的旅游资源。古镇古老的建筑、古朴的环境、众多的历史文化遗迹、深厚的人文内涵及其居民闲适恬淡的生活状态、淳朴的民俗民风等构成了古镇旅游的资源条件,而邻近大中城市或著名景区景点的古镇则具备了古镇旅游开发的区位条件。在开发古镇旅游资源时,既要研究旅游者心理,又要提高旅游地本身的吸引力,要针对不同需求的旅游者设计出不同的旅游产品。

Ancient town is a newly emerging tourist resource. Its resourcequalification is composed of the town's time-honored architecture, environmentof primitive simplicity, abundant historic and cultural sites, profound human features, leisure living state of the habitants there who are indifferent to fameand desire, and their simple and unsophisticated customs, while the geographic qualification lies in its proximity to famous tourist spots and large and medium-sized cities. In exploiting the resources, we need, on one hand, to study the tourists' psychology, and on the other, to add more appealing merits to our ownsites in ways of designing different tourist products for tourists of differentdemands.