公共行为与旅游企业绩效相关性研究

A Comparative Study on Public Behavior and Performance of Tourism Enterprise

企业绩效动力系统包括企业行为、消费者行为和公共行为三个基本要素。作为旅游企业绩效动力系统相互关系的结构模型图,其主体内容包括一个核心、两大部分、三个层次、四个系统。通过对这一相关结构模型图的分析,得到两个重要的结论:一是公共行为与旅游企业绩效有着广泛的因果关系,二是这种因果关系是间接的。

Enterprise's performance dynamical system includes three basic elements, say, firms behavior, consumer behavior and public behavior. Through an analysis of the structure model of interrelation of the performance dynamical system, the paper attempts to draw a conclusion that public behavior has indirect but extensive relations with enterprise's performance.