摘要
把产品看作一个符号系统 ,从符号学的角度 ,综合考虑符号学基本原理 ,符号的传达和认知等相关知识 ,来讨论如何进行产品设计 ,实现产品的不断创新 ,并初步探讨其在产品品牌创建中的具体应用。
The application of semeiology in designing new products, realizing continuous innovation and establishing product brand was discussed. Product was looked upon as symbol system, the fundamental principles of semeiology, the communication and cognition and the related aspects were discussed from the view of semeiology.
出处
《包装工程》
CAS
CSCD
北大核心
2004年第3期83-84,118,共3页
Packaging Engineering
