感悟包装装潢中的汉字创意设计

Sensation of Creative Chinese characters Design in Packaging Decoration

汉字创意设计是商品包装设计中最基本要素之一 ,为充分发挥汉字创意在商业包装传达中的准确性、识别性、民族性、时代性。文中对汉字创意设计在包装装潢中所蕴涵的内涵精髓及视觉传达方面进行了分析、研究。

Creative Chinese characters design is one of the fundamental elements in commercial packaging design. The latent character and vision transmission were discussed in terms of its transmission accuracy, recognition, nationality and contemporary in packaging decoration design.