基于电子市场的易逝品两级供应链供需博弈分析

Game Analysis of Two-Stage Supply Chain for Perishable Goods under E-Marketplace

在单个供应商和M个零售商构成的易逝品两级供应链中,易逝品的销售周期分为两个阶段,第一阶段初零售商从供应商直接订货,第一阶段末第二阶段初各个零售商根据市场需求状况通过电子市场相互交易,调剂各自的库存至最优状态。本文研究了电子市场交易模式对供应商的影响,并与传统的易逝品两级供应链进行对比,指出电子市场交易模式对供应商的影响取决于易逝品本身的特性和顾客的需求特征,实例计算进一步证实了该结论。

One supplier and M retailers compose a two-stage supply chain for perishable goods.In this system,the sales period of perishable goods is divided into two periods.Before the first period,retailers order perishable goods from the supplier directly,at the end of the first period,the retailers trade their inventories via E-marketplace according to the demand.This paper investigates the impact on the supplier of this trade mode,and compares with the traditional mode,points out the impact depends on the peculiarity of perishable goods and specialty of the customers.Experimental study proves the results too.