我国平价药房经营策略探讨

Management Tactics of Fair-price Drug Stores in China

目的 :探讨我国平价药房的经营策略及发展前景。方法 :分析平价药房的经营优势和存在的问题及其应对策略。结果与结论 :平价药房的发展需要借助政策扶持 ,不断加强物流建设 ,更新管理理念 ,注重人才培养 ,从而保证药品及服务质量。

OBJECTIVE:To discuss the management tactics and developmental prospects of fair-price drug stores in China.METHODS:To analyze the advantages and disadvantages of fair-price drug stores and countermeasure.RESULTS&CONCLUSION:Development of fair-price drug stores need not only support of governments but also the improvement of drug and service quality by strengthening physical distributions,renewing management methods and bringing up specialists.