摘要
运用收益法对商标进行评估时,一个重要的参数———未来收益的预测需确定。通过建立基于小波神经网络的商标未来收益预测模型,经实际计算得出,与逻辑斯谛理论曲线和龚伯兹理论曲线相比而言,本模型的预测误差更小。
It is necessary to determine an important parameter,that is future income,when appraising brand used income method.In this paper,a forecast model of brand future income has been build based on wavelet neural networks.Through computing and comparing with Logistic Model and Gompertz Model,it has advantage in forecast precision.
出处
《科技进步与对策》
CSSCI
北大核心
2004年第7期135-136,共2页
Science & Technology Progress and Policy