摘要
网络的发展和应用,改变了传统的营销环境,企业的营销方式从传统的市场营销转向网络营销。陶瓷企业必须适应这种变化,实施网络营销。本文论述了陶瓷企业实施网络营销的意义、企业网站建设以及网络营销方法与策略。
ion: With the development and application of Internet, the circumstance of traditionalmarketing changed; the manner of marketing turned from traditional marketing to e-marketing. To adapt tothe change, ceramic enterprises should put e-marketing in practice. This paper discuss on the foundation ofthe business website, the significance, methods and strategies of e-marketing applied in ceramic enterprises.
出处
《中国陶瓷》
CAS
CSCD
2004年第4期42-44,共3页
China Ceramics
关键词
陶瓷企业
企业网站
网络营销
方法与策略
ceramic enterprise,business website,e-marketing,method and strategy
