浙江服装业在品牌战略中的隐患及改进策略

The Famous Brand Strategy of the Zhejiang Apparel Industry: Latent Problems and Improvement Tactics

通过例证分析 ,结合国际先进的品牌理论 ,对浙江服装企业名牌战略隐患进行了揭示 。

By combining illustration analysis with the latest brand-building theory,reveal the latent problems in the famous brand strategy of the Zhejiang province apparel industry and put forward the suggestion of improvement or evasion tactics.