浅议网络广告

A brief review of the internet advertisement

网络广告从其诞生起就一直是网络营销应用的主要领域,与传统广告相比,本身具有一定优势和特点,但在其发展的道路上也暴露了一些缺点和不足,因此如何扬长避短,不断创新,使网络广告在自身不断的发展演变中更加完善是需要我们研究,探讨的问题。

The Internet advertisement is always mainly practical field in Internet marketing from the beginning of its birth. Compared with traditional advertisement, it has some characters and advantages, however, it also exposes some disadvantages and weakness on the developing way. So, it is essential for us to research and discuss the problem how to develop advantage and avoid weakness, innovate constantly in order to make Internet Advertisement more perfect through its evolvement and develpment.