摘要
本文从网络打造的角度出发,分析了中国企业网络CI打造的可行性和有效性,给出了网络CI打造的概念,探讨了网络CI打造的框架体系和在新形势下的实施步骤,以期能够为市场经济体制下迫切希望提高市场竞争力的企业目标服务。
Under todays highly competitive environment,in order to provide reliable service to the promising future clients for the enterprise,the author has done a bunch of serious preparations,which include a comprehensive analysis of the feasibility and validity of CI formation for Chinese enterprises,the interpretation of the notion of CI formation,probing into the frame structure of the network of CI formation,and its execution strategy under the new situation
出处
《技术经济与管理研究》
2004年第4期65-66,共2页
Journal of Technical Economics & Management