连锁经营 引领北京新商业

Chain Operation Leads New Commerce Of Beijing

连锁经营自20世纪90年代初在我国出现以来,显示出强大的生命力和巨大的发展潜力,成为社会化大生产的流通方式和组织形式,给流通产业带来了巨大的变化.党的十五大以来,北京市商业以发展新业态为契机,积极推进连锁商业发展.5年来,连锁商业零售额占全市消费品零售额的比重逐年提高,连锁经营门店和连锁经营业种成倍增加,连锁商业快速、健康、持续发展,已经逐步成为本市商业新的增长点.

In recent 5years, chain stores have became the new increasing point of commerce in Beijing with rapid and sustainable development; the styles of chain stores are more than before and chain stores have became the major business style in the development of the capital commerce. Its rapid development has advanced the foundation of the large-size enterprises oriented circulation structure. The current trend of chain stores is focused on the brand, profession and special features. New progress occurred to franchise and some multinational retail magnate entered into the Beijing market, bringing into new business styles and management skills.