城市旅游意象及其构成要素分析

Analysis of urban tourism image and its main factors

目的 塑造良好城市旅游意象,突出城市旅游特色,增强其旅游吸引力。方法 比较分析、实证分析和资料查阅相结合。结果 旅游者的旅游意象建立在对城市旅游意象要素感知的基础上。结论 通过对城市旅游意象要素的空间组织和设计,可加强旅游意象要素的可意象性,使游客产生强烈的感知。

Aim Urban attraction is enhanced by outstanding image identity of urban tourism.Methods Comparative analysis,demonstration analysis and information consultation.Results Tourism image of tourist is set up on the basis of apperceiving the factors of urban tourism image.Conclusion The legibility of image factors and percept of tourist were strengthened through organizing and designing the factors of urban tourism image in spatial landscape of urban.