摘要
文章针对当前公关教学的问题 ,提出公关教学应当弘扬学生的主体精神 ,为学生构建一个实践和应用的空间 ,让素质教育贯穿教学的全过程 ,使学生的思考能力、分析能力、策划能力、创新能力、组织能力、动手能力得到全面的锻炼和提高。
In view of the defects of current P.R. teaching, this paper opines that P. R. teaching should boost the subjective spirit of students and provide space for students' practice and application so as to ensure the implementation of quality education throughout the teaching process and to thoroughly train and enhance students' ability in terms of thinking, analysis, planning, creativity, organization etc.
关键词
公共关系
教学法
案例教学法
public relations teaching
methods
teaching methods for cases
