对驻济高校体育场馆开发效益影响因素的研究

Research Into the Influencing Factors of Development Benefit for Stadium and Gymnasium at Colleges and Universities in Jinan

采用文献资料法、调查法和数理统计法,对济南高校体育场馆资源开发效益的影响因素进行研究。结果显示,驻济高校体育场馆资源开发效益与学校自身条件、开发项目的不同、经营方式和营销手段有关。

With the methods of document,investigation and mathematical statistics,it has made a study of the influencing factors of development benefit for stadium and gymnasium at colleges and universities in Jinan.It has been shown that the resource development benefit of stadium and gymnasium at colleges and universities in Jinan has a relationship with its self-conditions,differences of developing items,the mode of management and the means of marketing.