论电视谈话节目的困境与发展趋势

The predicaments and development trends of TV talk show

谈话节目面临困境的原因:一是由于谈话节目缺乏个性与真实,节目自身质量不高;二是由于观众收视心理的成熟,观众的审美方式、审美情趣、审美观念都发生了转变。针对这两方面的原因,提出并分析谈话节目内容的小众化传播趋势以及节目形式的创新思路。

This paper first lists the reaoons for the predicament of TV talk show:on one hand,the program is not of high quality,on the other,audience's aesthetic judgement and aesthetic standards have all been changed.Then it analyzes the development trend of small-audience talk show and puts forward a way out for the program.