析波德里亚的象征交换理论

An Analysis of Jean-Jean Baudrillard' s Symbolic Exchange Theory

象征交换源起于巴塔耶的花费观念和莫斯的礼物交换。它是一种交换活动,一种社会关系,是交换双方给与和接受、获得和回报的关系。它既是交流又是对抗,它是向资本主义的挑战,力图向象征社会的回归,这是对人类交往的一种倡导。

Symbolic exchange theory originated from George Bataille' s concept of expending and Marcel Mauss' s gift exchange theory. Symbolic exchange is not only an exchange activity, but also a social relationship; it is a give- and - take, get- and - return relationship. It is an exchange but confrontation as well. It is a challenge to capitalism and a return to symbolic society. It is advocating exchange between human beings.