信息产品的市场交易研究

The Research on Marketing of Information Product

信息产品具有与传统产品不同的特点。本文基于信息产品的特点,通过构建数学模型,分析了消费者兴趣相同与兴趣不同两种情形下信息产品生产者如何在市场中进行产品的“卖”或“租”的选择,从而为信息产品在市场中的实际交易提供有益的理论指导。

Information product owns differe nt characteristic with material product.Based on the different characteristic of information product,the author made the analysis on how to choose between sale and rent in information market by building mathematics model,and thus provided some theoretical guide to the actual bargaining of information products.