厂商联盟的量-本-利模型与利润分享方案的确定

Model of Quantity-cost-profit in Manufacture-retailer Alliance and Making Profit Distribution Method

供应链中厂家与商家是一种合作竞争关系。本文从最大利润化的销售问题入手,在追求厂商供应链利润最大化的前提下,建立了厂商联盟的量-本-利模型。基于该模型确定了联盟及厂商均可增加利润的分享方案,最后进行了案例分析。

The producer and trade company are a kind of cooperative and competitive relation in the supply chain. This paper studies with the selling matter of the largest profit firstly, based on the premise of pursuing both the manufacturer and the trade company profit to maximum. The quantity-cost-profit for the supply chain member alliance has been set up. The scheme of sharing of the profit increasing for the alliance member is determined by this model. The case analysis is given finally.