论消费者在市场经济中的重要作用

On Important Role of Consumers in Market Economy

消费者在市场经济中作为消费主体发挥作用,决定着社会生产和再生产的目的、方向和前途,并在商品结构调整中、在对代理人经济活动的监督中和对生产经营活动的创新等方面都具有重要作用。消费者需求是市场需求组成的基础,是市场调节的依据,是市场引导的方向。消费者利益原则是市场经济的基本原则,消费者利益引导其他市场主体经济活动的方向,是其他市场主体开展经济活动的动力;消费者利益是市场经济发展的目的,可调动各种市场主体从事经济活动的积极性,从而促进市场经济的正常运行与发展。

Consumers play their role as main consuming body of market economyin determining the aim, direction and prospect of social production and reproduction, and they have important influence in restructuring of merchandises, supervising of surrogates' economic activities and renewing of production and management. Consumers' demand is a composing part of market demand, a basis of market adjusting and the direction of market guide. Consumer interest principle is basic principle of market economy, which guides the direction of other market main bodies' economic activities and drives their activities. Consumer interest is the aim of development of market economy, which can manoeuvre various market main bodies' positivity of engaging themselves in economic activities; thereby promote normal movement and development of market economy.