农业产业化市场建设的内涵及对策建议

The Connotation of and Suggested Countermeasures for the Construction of Agriculture Industrialization Market

市场是农业产业化发展的载体和必要条件,是农业产业化的真正龙头。面对市场导向的自发波动性,最有效的办法是建立宏观调控下的农业产业化市场导向机制,实现国家调控市场、市场引导企业、市场引导农户的战略目标。农业产业化市场建设包括市场营销平台建设、市场信息网络建设和市场环境的改善。促进农业产业化必须加强市场法制建设,实行规范化、制度化、法制化管理;导入现代营销理念,促进营销技术和营销方式的创新;大力发展以主导产业为中心的市场中介组织。

Market is the vehicle and necessary condition for the development of agriculture industrialization and the true precursor to agriculture industrialization. With the spontaneous fluctuation of market orientation, the most effective way is to establish a market-oriented mechanism for agriculture industrialization under macro-regulation, realizing the strategic goal of state regulating market and market guiding firms and farmers. The construction of agriculture industrialization market includes the construction of marketing platform, the construction of market information network and the improvement in market environment. To promote agriculture industrialization, it is necessary to strengthen the construction of market legal system, adopt normative, institutionalized and rule-by-law management, introduce modern marketing conceptions, boost the innovation in marketing techniques and methods, and devote major efforts to developing market intermediaries centered on leading industries.