商标中词的文化差异

Different Culture Meanings in Trade Mark

商标是商品的标记,在商业交往中起着重要作用。但由于各民族的价值观念等存在不同,词的文化内涵也因此而不同。从动物、植物、颜色等三个方面探讨了商标词的文化差异,这是在国际广告中需要注意的问题。

Being the mark of commodity, trademark plays an important role in international business activities. Owing to different value concepts, trademark has different cultural implications. This paper discusses the cultural differences in terms of animal, plant, colour words that should be noted in international advertisements.