全国排球联赛竞赛表演市场影响因素分析

Study on factors of show market in national volleyball league matches

通过对2004赛季全国排球联赛部分俱乐部主场市场状况进行调查,认为比赛水平、经营理念、主场选择、门票价格、电视直播和明星效应是影响全国排球联赛竞赛表演市场的主要因素。建议提高联赛水平,改变经营理念,增加同电视媒体的联系,推出排球明星等。

This paper has investigated the market condition of some host towns of national volleyball league matches in 2004. The results show that the most factors affecting the show market of the national volleyball league matches are the level of the competition, the idea of the management, the location of the host town, the price of the ticket, the direct seeding, the domino effect of the star and so on. The suggestion is that advance the level of the league matches, change the idea of the management, increase the touch with the TV,and extrusion the star of volleyball.