基于CRM提升客户价值的个性化营销策略

Individuation Marketing Strategy of Promoting Customer's Value Based-on CRM

当前电子商务营销中,推行提升客户价值的个性化营销策略。客户关系管理CRM是一种改善企业与客户之间关系的新型管理机制。利用CRM系统可以加强企业与客户的交流,为客户提供更加个性化、深入化的服务,以此吸引和保持客户。CRM不仅是一项信息技术,它更是企业竞争的主要利器。

In electronic commerce marketing, pushing individuation marketing strategy to promote customer,s value is important. Customer Relationship Management is a new management mechanisms to improve relation between business and customer. Using CRM can intensify communication between business and customer. It can give the service more individuation and in-depth and attract customers. CRM is not only an information technique, and is even a primary arm for competing.