体验经济时代的旅游业发展对策

Tourism Development in the Age of Experience Economy

体验经济即将成为时代发展的潮流。旅游是体验经济的重要行业,在体验经济时代,旅游者的消费和需求都将发生巨大的变化。旅游业要从主题的创意、体验旅游产品的开发、体验服务的打造、体验营销的实施、体验旅游纪念品的开发设计等方面应对体验经济时代的到来。

Since B.Joseph Pine II and James H.Gilmore put forward the experience economy ,experience economy is becoming a kind of tide of economy development.In essence, travel is experience, so how to face experience economy is an important problem to tourism. The paper analyzed the experience trend of tourism and tendency of expenditure and requirement, and then put forward some suggestions from the aspects of product, service and marking etc.