营销要素决策要体现顾客价值理念

Embody the idea of customer value in the decision-making of marketing factors

顾客价值是市场营销的核心理念,这种理念应贯穿于市场营销要素决策中。价格制定要实现顾客的比较利益;渠道设计要以顾客购买行为为出发点;促销决策重在建立可兑现的顾客心理预期,建立与顾客的情感联系。

Customer value is the core idea in marketing, so it should run through the marketing factors decision-making. The price-making should realize customers'comparative interests; places design should start from the customer's buying action; promotion decision should stress the establishment of realizable customer psychological anticipation and establish the affective relationship with customers.