运用数据挖掘技术提高企业竞争力

Use Data Mining to Improve the Competitive Power

信息日益成为企业的重要资源,针对许多企业不能挖掘和利用日常收集的信息等问题,介绍了数据挖掘的科学方法,进而分析了数据挖掘技术对于提高企业竞争力的作用,并提出了制定信息策略等建议。

This paper introduces a new analytical technology——Data Mining.Then discusses its application in improving of competitive powe of corporation at several aspects.Furthermore,gives a suggestion about information management and information strategy.