论新时期图书馆的服务品牌战略

Issue of the Service Brand Strategy of Modern Library

简要介绍了新世纪图书馆面临的重大挑战,着重从图书馆服务品牌的内涵出发,说明了创建图书馆服务品牌的过程及建立实施服务品牌的保障体系,以达到图书馆可持续发展的目的。

This paper briefly introduces the great challenge that the library faces in the new century.The process of creating service brand of the library and the foundation of security system of service brand which improve the sustainable development of the library are also illuminated in this paper.