服务产业创新的“逆向产品周期”模型

Reverse product cycle model in service innovation

有形产品创新中的“A -U模型”已成为描述制造业技术创新演变规律的一般模型 ,而对服务业的创新演变规律学者们至今没有形成统一的认识 ,也不存在一个获得普遍认可的理论模型。本文介绍Barras提出的“逆向产品周期 (ReverseProductCycle :RPC)”模型 。

'A-U' model has become a dominant model to describe the nature of technology innovation , while researchers have not come to agreement on the nature of service innovation. This article introduces ''Reverse Product Cycle(RPC)' model which raised by Barras and discusses its limitations and meanings.