摘要
小灵通自登陆江城武汉以来,倍受消费者青睐,这与它成功的营销策略是分不开的熏笔者从其价格策略、渠道策略、绿色营销策略等6个方面进行分析,力图找出其长处以及需要改进的地方。
PHS is very popular in Wuhan, which is closely related with the successful marketing strategy. The writer will analyze its price strategy, channel strategy , green marketing strategy, so as to find the advantage and the shortage.
出处
《企业技术开发》
2004年第7期70-72,共3页
Technological Development of Enterprise
