摘要
“希望竞争对手把我们当作一只沉睡的狮子”。以低调著称的芬美意人，终于开口了。这是芬美意首席执行官柏德瑞·芬美意先生(以下简称CEO)近日参加芬美意(中国)有限公司新工厂落成典礼期间，回答记者一连串追问，吐出的一句意味深长的话。随后，他也反问了记者一句“芬美意公司保持低调的态度很像你们中国人。中国人工作很辛苦，但你们难道会到处去宣扬‘我的工作很辛苦’吗?”
In last 12 years, Firmenich developed continuously, took large number of market from its competitors. As consumers were guarded in shopping, paying attention to high quality and low price Firmenich made the new strategy that aimed to improve the operating efficiency and reduce cost. Their success is connected with the efforts to advance technology. Recently, this low-keyed seems to change its image in public, as Mr. Patrick Firmenich, CEO of Firmenich said, 'we hope competitors consider ourselves as a sleeping lion.
出处
《中国食品工业》
2004年第7期30-33,共4页
China Food Industry
