新产品开发是企业赖以生存和发展的基础

Effect of the research and product development on the success and expand of enterprises

从新产品开发的概念、阶段、特点等方面论述了新产品开发是企业赖以生存和发展的基础,是企业的生命线,对于企业新产品开发的投入和管理,具有一定的指导意义。

The definition,methodology and characteristics of the research and product development in industries are introduced in this paper.The effects of the research and product development on the success of enterprises are discussed.It is hoped that the paper will be helpful for entrepreneurs to assess their investment and management in the research and product development in their business.