基于客户关系的中小企业知识学习研究

Study of SME's Learning From the Client

中小企业通过与客户间的知识学习,从新产品开发、技术独特性、效率三个方面提高了自身的绩效。因此,研究中小企业与客户间的知识学习具有非常重要的意义。在对浙江省中小企业调研的基础上,指出目前向客户进行学习存在的问题,同时建议应当从改变传统竞争观念,培育与客户间的社会资本,建立有效的学习平台三个方面来更有效地向客户学习。

SME can improve its performance in new product development,the distinctiveness,and efficiency through learning from the client.So to study learning from the client is of verey important significance.Based on the investigation of the SME in ZHEJIANG province,the paper list the problems of the learning and suggest that three measures should been taken to improve t learning from the client,that is changing the traditional idea,fostering the social capital,building effective learning platform.