期刊文献+

走出“调研”误区

下载PDF
导出
摘要 一、走出"调查研究就是赶时髦"的误区,不当"追星族" "调查研究"不是时髦词,调查研究必须深入基层,调查了解群众普遍关心的热点难点问题,为民执政,为民服务,为民解忧.要把调查研究与培养学习型干部相结合,与开展创新型工作相结合,与发扬务实型作风相结合,察民情、得真知、办实事.
作者 张顺 于长海
出处 《党政论坛》 北大核心 2002年第7期48-48,共1页 Party & Government Forum
  • 相关文献

参考文献4

  • 1白长虹,刘炽.服务企业的顾客忠诚及其决定因素研究[J].南开管理评论,2002,5(6):64-69. 被引量:143
  • 2韩小芸,汪纯孝.服务性企业顾客满意感与忠诚感关系[M]清华大学出版社,2003.
  • 3(美)小卡尔·迈克丹尼尔(CarlMcDaniel,Jr.),(美)罗杰·盖兹(RogerGates)著,范秀成等.当代市场调研[M]机械工业出版社,2000.
  • 4Alan S. Dick,Kunal Basu. Customer loyalty: Toward an integrated conceptual framework[J] 1994,Journal of the Academy of Marketing Science(2):99~113

二级参考文献22

  • 1Dick, A. S. and Basu, K.. Customer Loyalty: Toward and Integrated Conceptual Framework. Journal of Academy of Marketing Science, 1994, 22:99-113.
  • 2Zeithaml, V.A.Consumer Perceptions Of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence. Journal of Marketing, July 1988, 52: 2.
  • 3Parasuraman, A., Zeithaml, V.A. and Berry, L.L.. A Conceptual Model of Service Quality and its Implications for Future Research. Journal of Marketing, Fall, 1985, 49: 41-50.
  • 4Gremler, D. D. and Brown, S. W.. Service Loyalty: Its Nature, Importance, and Implications. In Edvardsson, B. et al.(Eds), Advancing Service Quality: A Global Perspective, International Service Quality Association, 1996: 171-80.
  • 5Reichheld, Frederick F.. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston: Harvard Business School Press, 1996.
  • 6Schlesinger, L. and Heskett, J.. Breaking the Cycle of Failure in Service. Sloan Management Review, Spring 1991,32: 17-28.
  • 7Zeithaml, V. A., Berry, L. L. and Parasuraman, A.. The Behavioral Consequences of Service Quality. Journal of Marketing, Spring 1996, (49): 33-46.
  • 8Heskett, J. L., Sasser, W. E. Jr and Schlesinger, L. A.. The Service Profit Chain, The Free Press. New York, NY, 1997.
  • 9Gremler, D.D. Word of Mouth about Service Providers: An Illustration of Theory Development in Marketing. In Park, C. W. and Smith, D. (Eds), AMA Winter Educators' Conference Proceedings: Marketing Theory and Applications, American Marketing Association, Chaeago, IL, 1994: 62-70.
  • 10Day, E. and Barksdale, H.C. Jr. How Firms Select Professional Services. Industry Marketing Management, May 1992, 21: 85-91.

共引文献142

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部