摘要
分析了企业推广实施ISO14000的表现特征和制约"瓶颈",提出ISO14000认证企业必须倡导绿色营销战略。
Characteristics and bottleneck of ISO14000 implementing in enterprises are analyzed, and green marketing strategy is promoted for certified enterprises.
出处
《环境科学与技术》
CAS
CSCD
2004年第B08期83-84,113,共3页
Environmental Science & Technology
