论湖南省旅游商品与湖湘文化的融合开发

A study on coupling and developing of Hunan tourism commodities and HU-XIANG culture

文章以湖南为例,从文化视角探讨湖湘文化与旅游商品开发的融合基础,提出建立湖湘文化———湖南旅游形象———湖南旅游商品的系统思维链,以便能积极推进旅游商品和旅游业的快速稳健发展。

Native land culture is the soul of the tourism commodities. On the culture view, this article chooses Hunan province as an example and pays an important attention on the coupling and developing of HU-XIANG culture and Hunan tourism commodities. At last, this article puts forward some good advice and suggestions.