摘要
文章从宏观角度出发,分析了我国企业发展品牌定位战略存在的误区,并提出了一些建设性的提议。
It is analysed according to the objective instance that enterprise's development brand of our country orients the mistaken idea that strategy exists. Finally, it explains in detail the countermeasure of strategy.
出处
《企业技术开发》
2004年第9期47-49,共3页
Technological Development of Enterprise
关键词
企业
品牌
品牌定位
品牌战略
enterprise
the brand
the brand orientation
brand orientation strategy
