潜在游客出游意愿调查法在旅游规划中的应用——以甘肃黄河石林景区旅游规划为例

Strengthening protential tourist inclination spot-sampling method in tourism planning

潜在客源市场的特征和大小在很大程度上决定了该旅游地未来的生存和发展空间。通过对国内旅游规划实践中客源市场研究方法的综述,建议在旅游规划实践中加强潜在游客出游意愿调查法的应用。并以黄河石林景区规划为例,详述了问卷设计和调查方法,对其抽样结果处理、客源市场分析的方法和内容进行简单的叙述,在此基础上对潜在客源市场进行定位。最后讨论了潜在游客出游意愿调查法在旅游规划实践应用中的优势与存在的不足。

Based on the comparison and evaluation of the tourist-oriented market planning method in domestic tourism planning, the strengthening potential tourist questionnaire was used in tourism planning. Taking the Shilin(Stone Forest) Scenic Spot nearby the Yellow River in Jintai County of Gansu Province,China for instance, by investigating its potential tourist market in tourists' age, gender, educational background and occupation, the relationship between tourists preference and characteristics of their tour demands were analysed, and intends to make a tourist market prediction. At the end, the advantage and shortage of potential tourist inclination spot-sampling method in tourism planning were discussed.