跨文化经济交际及其实践

Intercultural Economic Communication and Its Practice

人类的活动离不开交际，而交际是否成功，主要取决于交际双方的理解能力。在跨文化经济交往中，交际主要受两方面因素的影响，即当事人的文化背景和经济领域的特性。文化往往通过人的言语行为表现出来，而人们对企业活动的认识也充分反映了他们的文化意识。详细分析语言行为和文化的关系，以及在特定的语境下文化的表现形式，有利于对对方文化的理解。

Human activities cannot go on without communication. Whether communication succeeds or not hinges on the comprehension of the two parties. During the intercultural economic communication, it is further affected by two factors: the parties' cultural background and the features of the economic domain. Culture is manifested through people's language acts and people's understanding of the enterprise activities also fully reflects their cultural consciousness. A detailed analysis of the relations between language activities and culture and the manifestation of culture under specific context will be conducive to the understanding of the target culture.