摘要
根据市场学、经济学和社会学等基本理论为指导 ,以武汉市为例 ,对体育彩民的消费行为及影响因素进行了逻辑和实证分析 。
With the guidance of fundamental principle of marketing,economics and sociology,taking Wuhan city as an example,this essay studies the consumption behavior and the influencing factor of the sports lottery consumers,meanwhile,puts forward the tactics and suggestion of our country sports lottery market.
出处
《湖北体育科技》
2001年第4期87-88,91,共3页
Hubei Sports Science
