大众传媒体育信息在大学生中的扩散过程研究

Study on Communication Process of Mass Media Sport Information of Collegians

当代大学生是信息社会的主要力量。通过问卷调查法对北京3所高校140名大学生亚运会期间接触各类媒体体育信息进行了调查,对大众传媒体育信息的扩散过程进行比较系统的调查分析,证实大学生主要通过不同媒介获得体育信息,人数比较多,体育信息传播速度比较快。此项调查旨在为体育教育工作者进行媒介教育和传播工作者工作和决策提供参考。

Collegians are main force in the modern information society. The questionnaire survey was the main method through the 140 collegians of 3 universities in Beijing. That paper open out that collegians gain sport information from different medium. The number of collegians is more and the speed of communication is rapidness. The paper will offer and set down some correspond suggestion for media and sport operator to do media education and decision-making.